Insights on A/B testing, conversion optimisation, and growing your Shopify store with data-driven decisions.
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Google Optimize was sunset in September 2023. If you were using it for product page testing on Shopify, here is the purpose-built replacement that does product content A/B testing better.
ConvertLab vs Optimisely vs Google Optimise: Which Is Best for Shopify? If you run a Shopify store and want to increase conversions on product pages, you are in the right place. This head-to-head comp...
7 Signs Your Shopify Product Pages Need Improvement (And What to Do About It) Your product pages are where interest turns into purchase. If they are unclear, slow or fail to build trust, visitors will...
Choosing the right A/B testing tool is one of the highest-impact decisions a Shopify store owner can make: the wrong app wastes time and traffic; the right one increases conversions and revenue. This ...
Price is one of the fastest levers you can pull in ecommerce: it shapes perceived value, conversion rate, average order value (AOV), refund rate, and long term customer value. It is also one of the ea...
Best AI Copywriting Tools for Shopify Product Pages in 2026: if you are optimising product pages, the right ai copywriting shopify tool can speed up content creation and, crucially, help you improve c...
Product A/B testing on Shopify is one of the most reliable ways to improve conversion rate without guessing. Rather than redesigning your storefront and hoping for the best, you change one thing on a ...
This convertlab review examines whether ConvertLab is the best A/B testing app for Shopify merchants in 2026. If you run a Shopify store and want to optimise product titles, descriptions and prices, y...
How to Choose an A/B Testing App for Your Shopify Store: a practical buyer’s guide for merchants who want to increase conversions and revenue Choosing the right A/B testing app for your Shopify store ...
Product descriptions often sit in an awkward middle ground: too “marketing” to be treated like core product data, but too “content” to be measured with the same rigour as pricing, images, or shipping....
Small Shopify stores often think A/B testing is only for big retailers with large marketing budgets and endless traffic. That is not true. With a methodical approach, careful prioritisation and a few ...
How to Increase Shopify Conversion Rate: 15 Proven Strategies for 2026 gathers practical, measurable actions shop owners can take to improve revenue and customer experience. If your traffic is steady ...