Turn product browsers into buyers
Your product descriptions are either helping you sell or losing you sales. ConvertLab finds out which — and fixes it automatically.
AI Writes, You Approve
Stop staring at blank pages. Describe your product once — our AI generates multiple compelling descriptions instantly. Pick the ones you like, test them against each other.
Real Data, Not Opinions
Your customers vote with their wallets. ConvertLab shows different descriptions to different visitors and tracks which ones actually lead to purchases. No more guessing.
Test Prices Too
Not just copy — test different price points to find the sweet spot that maximises profit. Discover if £29.99 outperforms £34.99, or if premium pricing actually converts better.
Zero Risk, Full Control
Your original copy is always saved. Roll back with one click if needed. Start tests small and scale up gradually. You're always in control.
Three steps. That's it.
From installation to your first test in under 5 minutes
Pick a Product
Select any product from your Shopify store. ConvertLab pulls in your current title, description, and images automatically.
30 secondsGenerate Variants
Choose a writing tone (luxury, urgency, benefit-led, etc.) and click generate. AI creates multiple unique descriptions tailored to your product.
10 secondsPublish the Winner
ConvertLab tests variants with real visitors. When one clearly outperforms, publish it to your store with a single click.
1 click8 Writing Tones to Match Your Brand
Whether you're selling luxury watches or eco-friendly cleaning supplies, there's a tone that resonates with your customers.
Straightforward
Clear, concise copy that lets the product speak for itself
“Quality materials. Thoughtful design. Built to last.”
Benefit-Led
Focus on outcomes and transformations
“Wake up refreshed. Start your day energised.”
Luxury
Premium positioning with scarcity cues
“Crafted by artisans. Limited availability.”
Urgency
Time-sensitive language for promotions
“Selling fast. Don't miss out.”
Eco-Conscious
Sustainability-first messaging
“Carbon-neutral. Ocean-safe packaging.”
Technical
Specification-focused for B2B or enthusiasts
“6000-series aluminium. IP68 rated.”
Social Proof
Testimonial-led persuasion
“Join 10,000+ happy customers.”
Emotive
Story-driven for high-consideration purchases
“The gift they'll never forget.”
Why Shopify Merchants Choose ConvertLab
Skip the learning curve. No tag managers, no custom code, no waiting for developers.
| Feature | ConvertLab | DIY Testing | Agency |
|---|---|---|---|
| No developer or designer needed | |||
| AI generates copy for you | |||
| Tests run automatically | |||
| Results in days, not months | |||
| Statistical significance tracking | |||
| One-click publishing to Shopify | |||
| Price A/B testing included | |||
| Starts at £4/month |
Your first A/B test is free
See what AI-optimised copy can do for your conversions. Install ConvertLab and run your first test in under 5 minutes.