Everything you need to optimise your product copy

From AI generation to statistical analysis, ConvertLab handles the entire A/B testing workflow so you can focus on growing your store.

AI-Powered Generation

Let artificial intelligence write your product copy

Select a product, choose your tone, and get multiple unique description variants in seconds.

From straightforward to luxury, urgency to eco-conscious — find the voice that resonates with your customers.

On Scale plan, test different tones against each other in the same experiment to find your winning voice.

Provide target audience and key benefits — our AI tailors descriptions to your specific customers.

Data-driven decisions, not guesswork

ConvertLab automatically rotates variants for each product view, ensuring fair testing distribution.

Track views, add-to-carts, and conversions for each variant in real-time.

Know when your results are statistically valid. No more guessing if you've run tests long enough.

Get notified when experiments reach significance or when a clear winner emerges.

From test to live in one click

When you find a winner, publish it directly to your Shopify store. No copying, no pasting.

Your original description is always saved. Roll back to it anytime with a single click.

On Scale plan, roll out winners gradually to minimise risk. Start at 10%, scale to 100%.

Full history of all your tests and published variants. Never lose your best copy.

Six simple steps to better product descriptions

Choose any product from your Shopify catalogue. ConvertLab pulls in your current description automatically.

Pick a writing tone, add context about your target audience, and choose how many variants to generate.

Our AI creates unique, conversion-optimised descriptions based on your input and product details.

ConvertLab shows different variants to different visitors and tracks which performs best.

See real-time conversion data and statistical significance for each variant.

One click publishes your best-performing description to your live Shopify store.

Install ConvertLab and create your first A/B test in under 5 minutes.