Insights on A/B testing, conversion optimisation, and growing your Shopify store with data-driven decisions.
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Seeing zero orders in your Shopify store is one of the most deflating experiences as a merchant. You have products, images, a store that looks presentable and perhaps some visitors; yet the checkout p...
Price is one of the fastest ways to lose a sale on Shopify, and often the hardest to diagnose. When shoppers hesitate at checkout, abandon a product page, or choose a competitor, pricing is frequently...
Product descriptions do more than fill space on a product page. They answer objections, clarify fit and sizing, communicate value, and reduce returns. If you are running paid traffic, even a small lif...
Free A/B testing can be one of the fastest ways for Shopify merchants to increase conversions without committing to expensive enterprise plans. For stores on a budget, the trick is to pick a tool or m...
Finding the right price on Shopify is rarely a one-off decision. Competitors change, costs shift, customer expectations evolve, and even small price movements can materially affect conversion rate, av...
Price is one of the most direct levers you can pull to influence sales and profitability. But pricing is also sensitive: change the number and customer behaviour can swing dramatically. A/B testing pr...
You have traffic. Your product images look decent. The price is competitive. Yet sales are sluggish and add-to-cart rates are flat. Often, the culprit is hiding in plain sight: the product description...
Every day your store gets visits that do not convert: people who click, scroll and vanish. If your goal is to turn Shopify visitors into customers you need a systematic way to diagnose why these brows...
Most Shopify merchants treat product titles as a box to tick: put something descriptive in, add a keyword, move on. The problem is that your title sits at the crossroads of discovery and decision. It ...
What’s a Good Conversion Rate for Shopify? Industry Benchmarks for 2026 If you run a Shopify store you have probably asked: what is a good Shopify conversion rate and how do I know if my store is unde...
How to Read A/B Test Results: A Non-Technical Guide for Shopify Merchants A/B testing is one of the most direct ways to improve conversions on your Shopify store. However, test reports can be full of ...
Why Is My Shopify Store Getting Traffic But No Sales? 12 Reasons and Fixes If your Shopify site is attracting visitors but very few are buying, you are not alone. Many store owners see traffic numbers...