Google Optimize Shutdown: The Best Alternative for Shopify Product Testing in 2026

Google Optimize officially shut down on 30 September 2023. If you were one of the thousands of Shopify merchants using it for product page experiments, you have likely been searching for a replacement ever since.

The problem? Most Google Optimize alternatives are designed for general website testing—landing pages, forms, checkout flows. They are not built for the specific challenge of testing product content on Shopify.

That is where ConvertLab comes in.

What Google Optimize Did Well (And What It Did Not)

Google Optimize was a solid, free A/B testing tool with deep Google Analytics integration. For general website experiments, it worked reasonably well:

• Visual editor for simple changes
• GA integration for tracking conversions
• Free tier that handled most small business needs

But for Shopify product testing, it had significant limitations:

• No Shopify awareness: It did not understand product structure, variants, or inventory
• Client-side only: Changes flickered on load as JavaScript rewrote the DOM
• Manual variant creation: You had to write every test variation yourself
• No price testing: Changing prices required separate Shopify admin work
• Complex setup: Required GTM, custom events, and significant technical knowledge

The Shopify-Specific Problem

Testing product content on Shopify is fundamentally different from testing landing pages:

1. You have hundreds or thousands of products: Testing one at a time is not scalable
2. Product data lives in Shopify: Titles, descriptions, and prices are in your Shopify admin, not on your website
3. Variants complicate everything: A product with three sizes and four colours has twelve variants to manage
4. SEO matters: Product titles and descriptions affect search rankings, not just conversions

Google Optimize was never designed to handle these challenges. It was a general-purpose tool shoehorned into a specific use case.

ConvertLab: Built Specifically for Shopify Product Testing

ConvertLab is a Shopify app built from the ground up for product content A/B testing. Unlike Google Optimize, it:

1. Writes Directly to Shopify

When you create a test variation in ConvertLab, it updates the actual Shopify product data. No client-side JavaScript flickering. No visual editor hacks. The variation is the product—at least until you roll back or choose a winner.

2. Uses AI to Generate Variations

Instead of manually writing every test variant, ConvertLab uses GPT-5 to generate optimised titles and descriptions based on your existing content. You can:

• Choose from 8 different tones (professional, playful, luxurious, etc.)
• Generate multiple variations in seconds
• Edit AI suggestions before publishing

3. Supports True Price Testing

On Growth and Scale plans, you can test different price points for the same product. ConvertLab tracks which price converts better—not just which price gets more clicks, but which price generates more revenue per visitor.

4. Handles Bulk Operations

Need to test product titles across your entire catalogue? ConvertLab can generate and manage variations for hundreds of products simultaneously. This is the kind of scale that would have been impossible with Google Optimize.

5. Integrates Natively with Shopify Analytics

Because ConvertLab is a Shopify app, it has direct access to your store analytics. No GTM configuration. No custom event tracking. Conversions are tracked automatically.

Feature Comparison: Google Optimize vs ConvertLab

Migration Checklist: From Google Optimize to ConvertLab

If you are migrating from Google Optimize, here is a simple transition plan:

1. Export your experiment data: Document any learnings from Google Optimize experiments before they become inaccessible
2. Install ConvertLab: Available on the Shopify App Store
3. Start with one product: Use the Free tier to test a single high-traffic product
4. Let AI generate variations: Use ConvertLab's AI to create 2-5 title and description variants
5. Run for 2-4 weeks: Gather enough data for statistical significance
6. Scale up: If results are positive, upgrade to a paid plan and expand to more products

ConvertLab Pricing (vs What Google Optimize Cost)

Google Optimize was free, so any alternative involves a new cost. However, ConvertLab offers a permanent free tier:

The ROI calculation is straightforward: if ConvertLab helps you find product titles and descriptions that convert even 5% better, the subscription pays for itself many times over.

What ConvertLab Does NOT Replace

To be transparent, ConvertLab is not a full Google Optimize replacement for every use case:

• Not for landing page testing: Use Optimizely, VWO, or AB Tasty for that
• Not for checkout testing: Shopify controls checkout; use Shopify's native checkout extensibility
• Not for non-Shopify sites: ConvertLab is Shopify-only by design

But for the specific challenge of testing Shopify product content—titles, descriptions, and prices—it is the purpose-built solution that Google Optimize never was.

Get Started Today

Ready to start testing? Install ConvertLab from the Shopify App Store and run your first experiment in under five minutes.

The Free tier includes one product test with AI-generated variations—enough to prove the value before committing to a paid plan.

Google Optimize is gone. ConvertLab is the Shopify-native alternative you have been waiting for.