ConvertLab Pricing Explained: Which Plan Is Right for Your Store?

Choosing the right A/B testing tool is one of the highest-impact decisions a Shopify store owner can make: the wrong app wastes time and traffic; the right one increases conversions and revenue. This post explains ConvertLab pricing, compares plans, and offers practical recommendations so you can pick the subscription that fits your store size and testing goals.

Why ConvertLab pricing matters for Shopify stores

Pricing for conversion rate optimisation tools affects more than your monthly bill: it determines how many products you can test, how many variations you can run per test, and whether you get automated winner selection. For stores that depend on improving product page conversion rates, predictable pricing with clear limits matters.

When weighing ConvertLab plans against competitors, consider these factors:

• SKU limits: How many products can you test simultaneously?
• Variants per test: Can you test 2 versions or run multi-variant experiments?
• Publishing options: Manual approval, automatic winners, or bulk publishing?
• Test types: Product titles, descriptions, and prices ConvertLab specialises in all three.
• Shopify integration: Native app with direct Shopify Admin embedding, no theme changes required.

How ConvertLab pricing works

ConvertLab offers tiered subscriptions designed for Shopify merchants with different catalogue sizes and testing needs. Each plan sets limits on how many products (SKUs) you can test and how many variations per experiment. Billing is monthly with annual discounts available (save 17% on annual plans). There are no long-term contracts upgrade, downgrade, or cancel anytime through the Shopify App Store.

Key elements to understand in ConvertLab's subscription model:

• SKU-based limits: How many products you can have active experiments on at once.
• Variants per test: How many different versions of your title, description, or price you can test against each other.
• Core tones: Pre-configured AI writing styles for generating copy variations.
• Publishing control: Whether you manually approve winners or let ConvertLab automatically publish top performers.

Breakdown of ConvertLab plans

Below is a transparent breakdown of all ConvertLab plans. Prices are in US dollars as shown on the Shopify App Store. Annual billing saves 17% on all paid plans.

Free Plan

Price: $0 per month

• Active experiments: 1 SKU
• Variants per test: 1 (no A/B testing control only)
• Core tones: 3
• Publishing: None (view results only)
• Support: Community documentation

Who it is for: Merchants who want to explore the ConvertLab interface and see how AI-generated copy variations work before committing to a paid plan. Note: the Free plan doesn't include actual A/B testing you'll need Basic or higher to split traffic between variants.

Basic Plan

Price: $4.99 per month ($49 annually save 17%)

• Active experiments: 5 SKUs
• Variants per test: 2 (true A/B testing: control vs variant)
• Core tones: 3
• Publishing: Manual only (you review and approve winners)
• Support: Email support

Who it is for: Small stores or merchants just starting with A/B testing. At under $5/month, it's the most affordable way to run real split tests on your product titles, descriptions, and prices. The 5 SKU limit is perfect for testing your top sellers first.

Growth Plan

Price: $14.99 per month ($149 annually save 17%)

• Active experiments: 50 SKUs
• Variants per test: 5 (test multiple variations simultaneously)
• Core tones: All available
• Publishing: Automatic winner selection + rollback protection
• Support: Priority email support

Who it is for: Growing stores that want to test across their catalogue at scale. The automatic winner publishing saves hours of manual work, and rollback protection means if a variant underperforms after going live, ConvertLab will revert to your original copy automatically. The 5-variant limit lets you test multiple angles per product.

Scale Plan

Price: $49.99 per month ($499 annually save 17%)

• Active experiments: 1,000 SKUs
• Variants per test: 5
• Core tones: All available
• Publishing: Multi-channel publishing + bulk operations
• Support: Priority support with faster SLA

Who it is for: Large catalogues and high-volume stores that need to test at enterprise scale. Multi-channel publishing lets you push winning copy to multiple sales channels, and bulk operations let you manage hundreds of experiments efficiently. If you have 500+ products and want comprehensive A/B testing coverage, Scale is your plan.

Which ConvertLab plan should you choose?

Here's a quick decision guide based on your store's needs:

Your Situation	Recommended Plan	Monthly Cost
Just exploring, want to see the interface	Free	$0
Small store, testing 1-5 products	Basic	$4.99
Growing store, want automation	Growth	$14.99
Large catalogue, 100+ products to test	Scale	$49.99

ConvertLab pricing compared to competitors

Unlike many CRO tools that charge based on visitor volume, ConvertLab uses SKU-based pricing. This means your costs stay predictable regardless of traffic spikes during sales or holiday seasons. Here's how ConvertLab compares:

• Optimizely: Enterprise pricing, typically $1,000+/month overkill for most Shopify stores.
• VWO: Visitor-based pricing starting around $200/month costs scale with traffic.
• Neat A/B: Similar Shopify-native approach, comparable pricing tier.
• ConvertLab: Starts at $4.99/month, SKU-based predictable costs for any traffic level.

For Shopify merchants focused on product content optimisation (titles, descriptions, prices), ConvertLab offers the best value with native Shopify integration and AI-powered copy generation.

Getting started with ConvertLab

Ready to start A/B testing your product pages? Here's how to get started:

1. Install from the Shopify App Store: Search for "ConvertLab" or visit the app listing directly.
2. Start with the Free plan: Explore the interface and see how AI copy generation works.
3. Upgrade to Basic ($4.99/month): When you're ready to run actual A/B tests.
4. Scale up as needed: Move to Growth or Scale as your testing programme expands.

All plans come with a straightforward cancellation policy through the Shopify App Store no hidden fees or long-term commitments.