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Insights on A/B testing, conversion optimisation, and growing your Shopify store with data-driven decisions.

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Shopify Cart Abandonment: 70% of Carts Abandoned—How to Recover

Shopify cart abandonment is one of the most persistent challenges online retailers face. Across industries, roughly 70 percent of online shopping carts are abandoned before purchase; for Shopify store...

19 January 202614 min read
conversion rategetting startedtroubleshooting

A/B Testing Product Descriptions: What to Test and Why It Matters

A/B testing product descriptions is one of the highest-leverage experiments a Shopify merchant can run to improve conversion rates. Small changes to wording, layout, or the order of information often ...

19 January 202614 min read
getting startedproduct descriptions

A/B Testing on a Budget: How Small Shopify Stores Can Compete

Small Shopify stores often think A/B testing is only for big retailers with large marketing budgets and endless traffic. That is not true. With a methodical approach, careful prioritisation and a few ...

19 January 202612 min read
a/b testinggetting started

The Complete Guide to Product A/B Testing for Shopify Stores

Product A/B testing on Shopify is one of the most reliable ways to improve conversion rate without guessing. Rather than redesigning your storefront and hoping for the best, you change one thing on a ...

19 January 202623 min read
a/b testinggetting startedshopify

The Complete Guide to A/B Testing Product Descriptions on Shopify

Product descriptions often sit in an awkward middle ground: too “marketing” to be treated like core product data, but too “content” to be measured with the same rigour as pricing, images, or shipping....

19 January 202625 min read
getting startedproduct descriptions

A/B Testing Prices on Shopify: Find Your Optimal Price Point

Price is one of the fastest levers you can pull in ecommerce: it shapes perceived value, conversion rate, average order value (AOV), refund rate, and long term customer value. It is also one of the ea...

19 January 202622 min read
getting startedprice testing