Insights on A/B testing, conversion optimisation, and growing your Shopify store with data-driven decisions.
Showing 4 posts tagged “price testing”
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Price is one of the fastest levers you can pull in ecommerce: it shapes perceived value, conversion rate, average order value (AOV), refund rate, and long term customer value. It is also one of the ea...
Finding the right price on Shopify is rarely a one-off decision. Competitors change, costs shift, customer expectations evolve, and even small price movements can materially affect conversion rate, av...
Price is one of the most direct levers you can pull to influence sales and profitability. But pricing is also sensitive: change the number and customer behaviour can swing dramatically. A/B testing pr...
Price is one of the fastest ways to lose a sale on Shopify, and often the hardest to diagnose. When shoppers hesitate at checkout, abandon a product page, or choose a competitor, pricing is frequently...